<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">

  <!-- Home + 3 product tiers (primary funnel) -->
  <url>
    <loc>https://imorbis.com/</loc>
    <lastmod>2026-05-17</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://imorbis.com/saas</loc>
    <lastmod>2026-05-17</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.95</priority>
  </url>
  <url>
    <loc>https://imorbis.com/smb</loc>
    <lastmod>2026-05-17</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://imorbis.com/enterprise</loc>
    <lastmod>2026-05-17</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://imorbis.com/enterprise/methods/</loc>
    <lastmod>2026-05-17</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>

  <!-- Workflow library + 6 guides -->
  <url>
    <loc>https://imorbis.com/workflow</loc>
    <lastmod>2026-05-17</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.85</priority>
  </url>
  <url>
    <loc>https://imorbis.com/workflow/carrier-exception-triage</loc>
    <lastmod>2026-05-17</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://imorbis.com/workflow/daily-ops-digest</loc>
    <lastmod>2026-05-17</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://imorbis.com/workflow/month-end-close</loc>
    <lastmod>2026-05-17</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://imorbis.com/workflow/po-invoice-reconciliation</loc>
    <lastmod>2026-05-17</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://imorbis.com/workflow/post-call-crm-updates</loc>
    <lastmod>2026-05-17</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://imorbis.com/workflow/renewal-risk-triage</loc>
    <lastmod>2026-05-17</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>

  <!-- Labs + About + Brand -->
  <url>
    <loc>https://imorbis.com/labs</loc>
    <lastmod>2026-05-17</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://imorbis.com/about</loc>
    <lastmod>2026-05-17</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://imorbis.com/brand</loc>
    <lastmod>2026-05-17</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>

  <!-- Trust pages -->
  <url>
    <loc>https://imorbis.com/security</loc>
    <lastmod>2026-05-17</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://imorbis.com/start</loc>
    <lastmod>2026-05-17</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.9</priority>
  </url>

  <!-- Learn (gtm-intel worker, 3 seeded articles) -->
  <url>
    <loc>https://imorbis.com/learn/</loc>
    <lastmod>2026-05-17</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://imorbis.com/learn/why-i-stopped-writing-my-own-weekly-client-updates</loc>
    <lastmod>2026-05-16</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://imorbis.com/learn/what-an-ai-account-manager-actually-does</loc>
    <lastmod>2026-05-16</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://imorbis.com/learn/slack-vs-gmail-where-agency-coordination-breaks</loc>
    <lastmod>2026-05-16</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>

  <!-- Legal -->
  <url>
    <loc>https://imorbis.com/privacy</loc>
    <lastmod>2026-05-14</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.3</priority>
  </url>
  <url>
    <loc>https://imorbis.com/terms</loc>
    <lastmod>2026-05-14</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.3</priority>
  </url>

</urlset>
